The Experienced Interior Designer: Marketing Design Upgrade
- Amandork
- Oct 13, 2022
- 6 min read
Updated: Apr 27, 2023
Take a look at Andrea's transformation! She's a veteran interior designer who thought she had everything under control, but even she needed some help to level up her eDesign and interior design business.
Read on to discover how working with me helped her take her business from "okay-ish" to "sophisticated and show-stopping"!
Meet Andrea
Before Andrea and I linked up, she thought her eDesign biz was all set up and ready to rock.
I mean, she already had a website and business Insta account, but she wanted some honest feedback on her overall brand style, ya know?
Even though she had all the basic stuff in place, she knew she could level up her game with a fresh perspective on her branding. #BOSSMOVES
So, we got to work and helped her refine her brand voice and visuals to really stand out from the competition. And let me tell you, she's now slaying the game like a BOSs!
Andrea's branding was just okay, but it wasn't making anyone say 'wow'.
She's got a serious eye for sophisticated, classical, and modern style, and she wanted her branding to reflect that so she could stand out from the competition.
But she was struggling to keep it real on Insta, and no one was vibin' with her feed.
Her content was lacking a cohesive style and professional graphics that truly portrayed her unique brand from a marketing perspective.
So, she was ready to level-up and bring in some serious clients by creating a cohesive style and badass graphics that showcased her unique brand in a way that NO ONE could ignore!
And let me tell you, we were able to do just that - we helped her find her voice, solidify her brand visuals, and develop a strong Insta game that's now attracting all the right clients. #badassbranding
PRO TIP: Professionally designed graphics and social media templates (strategic designs that aren't just "pretty graphics") help your business STAND OUT from the crowd. Having custom + branded graphics will help you stay consistent marketing online!
What Andrea Needed...
Andrea knew it was time to level up her branding game if she wanted to snag the high-paying clients and projects that made her heart race.
Her website and Instagram account were okay, but they weren't cutting it.
That's when she came to me for help. And let me tell you, after I reviewed both her platforms, I knew she needed some serious tweaks and suggestions to make her branding stand out in a crowded market.
We started by creating a client avatar that would help her focus on a specific target audience. We're talking about speaking DIRECTLY to the people she wanted to serve and providing content and services that truly resonated with them. Because let's face it, trying to appeal to everyone only gets you lost in the crowd.
As the saying goes, "there's riches in the niches", and we wanted to make sure Andrea was tapping into that potential.
But we didn't stop there. We also worked on leveling up her Instagram game. She was struggling to gain traction and build a following, so we implemented some killer tactics to help her reach the right people and showcase her unique brand in a way that made them say "HELL YEAH!"
With these changes, Andrea's branding and Instagram game were now on point, and she was ready to attract those dream clients and projects that had always seemed out of reach. #BOSSBABE
So I recommended Andrea book my VIP Intensive + Mini Website Makeover:
✔️ VIP Intensive: To upgrade her current strategy + feed so that it aligned with her goals.
✔️ Mini Website Makeover: Guidance to refresh her branding from a marketing perspective, so it aligned with her sophisticated style.
✔️ Get marketing clarity and custom feedback on her business.
With the 1:1 intensive, Andrea's branding got a MAJOR UPGRADE! Her biz now looks super chic and polished, which will def' get her those high-end clients she's been craving.
What I Did to Transform Her Brand
Andreas' VIP Intensive - it was LIT! We really dug deep to discver what type of interior designer she wanted to showcase herself as (being more authentic to the real you). This helps align with the right design styles and clients.
We also uncovered her dreamiest ideal client to market to and create amazing projects around that she ACTUALLY loves! This helped her portfolio ONLY showcase her favorite projects to attract more of those (versus having a random feed of hodge podge mood boards).
This confuses your clients and you want to showcase a signature style, having a niche brings so much clarity for you, your clients and your biz (you have more focus and better strategy). You get to work on your favorite design style and become an expert in it (specializing also allows you to charge more).
I totally helped her level up her Instagram game, which was a total game-changer. Most of my clients have no idea how to use Instagram like a boss. But after working together, Andrea knows how to use it like a pro. She's got the keys to the kingdom now, and her biz is gonna be blowin' up real soon. I know you love scrolling through IG, but it’s time to get down to business. As an eDesigner or Interior Designer, you can use IG as a tool to grow your biz and not just as a mindless distraction. I showed Andrea how to do it right, so she didn't waste hours scrolling aimlessly or posting content that doesnt resonate.
We covered the 411 on IG, like:
My post with purpose formula
Feed strategy
Niching down
Appropriate categorizing
Bio optimization to speak to dream clients
Hashtag strategy (you my think you know how to use them but I guarantee you are hurting your account's algorithm)
And much more!
The Results + TRANSFORMATION
Andrea went from ‘meh’ branding to ‘high-level’ branding that completely transformed the FEEL of her business!
By investing in herself and her business, she now has:
✔️ PROFESSIONAL, high-quality refreshed branding.
✔️ A CLEAR strategy for IG so she can use it as a tool to source new clients.
✔️ UPDATED website that presents her as an authority in her niche.
✔️ Elevated INSTAGRAM account that speaks to her DREAM clients.
By working together, Andrea could trade in her ‘okay’ branding for curated, clean, sophisticated branding.
She now has a focused social media game plan so she can post with purpose - no more selfies or random photos.
Her website audit helped to get clarity on a streamlined + consistent branding with specific tips to attract her ideal clients!
Services Andrea invested in
VIP Intensive
Eye-opening Business + Brand Clarity for Interior eDesigners. Invest in your custom roadmap, showing you how to make your vibrant brand stand out + bring in more dreamy clients online.
Tips for elevated Branding + professional graphics that completly changed her online presentation. We also discussed photoshoot tips so she could update her headshots from amateur selfie to professional designer. All my clients get my Photoshoot Guide to help level up their photos to help Stop the scroll to attract your dream clients.
Client Love + TESTIMONIAL
"I'm so glad I finally asked for help for once. I really enjoyed working one-on-one with Amanda and I'm so appreciative of her expert advice! Her IG and website audit really helped me correctly identify who my target audience is with a clear and concise brand message consistently across both my channels. She gave me invaluable tips for content, organization, graphics, IG bios, hashtags and so much more!
Instead of posting randomly I know how the clear game plan that really helps me attract ideal clients. My brand looks clean sophisticated and professional catering to busy professional city dwellers. She pushed me to get my headshots which has made all the difference with my branding. She gave me custom homework to work on and I always enjoyed our follow-ups to keep me in check."
CTA
Are you an interior designer / eDesigner struggling to land clients + projects?
Do you need to refresh your branding so that it works FOR you and attracts the clients you LOVE working with?
Do you feel stuck in your business + need an eDesign EXPERT to help TRANSFORM ‘hobby’ into a thriving eDesigning biz you love?
Co written by Kristin Overly | www.kristinoverly.com
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