This is the story of how I helped transform Leesa Freeman | Leesa Freeman Interiors. Leesa had all the marketing essentials, but was struggling to attract her ideal clients - what a bummer! So, I swooped in and taught her how to revamp her website and rule social media like a boss.
MEET Leesa (before)
Leesa was like a lot of eDesigners I’ve met in the past. She had all the marketing and business ‘things’ sort of in place but none of them were converting so she was spinning her wheels.
She had a website and Instagram, but they weren’t attracting leads or generating paying customers and collecting dust.
She was in need of some 1:1 support to understand where her business lacked and what she needed to do to enhance her brand + bring in paying clients.
She decided to book the VIP intensive bundle to really dissect what was working, and what wasn’t on both platforms with a full audit of her online presence.
Leesa's STRUGGLE
During her VIP Intensive bundle, I looked at EVERYTHING! I found out that both her website and Instagram lacked a strong brand presence and she was catering to EVERYONE (which many designers do unfortunately).
This was making it hard for potential clients to connect with her specific style or resonate with her in any way. Her website was a bit generic and needed some TLC to really bring it to life with her brand.
PRO TIP: Your branding should be consistent throughout all your channels. From your social media, website, branding, graphics - your business should tell a unique story and show people who you are as a business.
What Leesa NEEDED
Leesa needed to show more of HER on her channels to really create a personal brand that stood out from the crowd. I helped Leesa narrow down exactly what type of interior designer she was, the kind of projects she wanted to work on and the type of clientele she wanted to attract.
She opened up during her VIP Intensive about her personal backstory and how it also related to her favorite past client she had. With this combination we could create a strong target audience to cater to with a story that could resonate with her.
This is crucial to ensuring your messaging aligns with your ideal clients. Remember, if you’re speaking to everyone you are really speaking to NO ONE.
During our 1:1 intensive I helped Leesa nail down:
Her unique design style
Her ideal clientele
How to post with purpose
After the intensive, Leesa gained so much clarity on exactly what to do to attract her dream clients and how to improve her social media and website to convert prospects.
If you don't treat these platforms like a business - they go stale and your organic leads dry up.
What I Did to TRANSFORM Her Brand
Leesa is incredibly busy and admitted that she didn’t have time to update her website herself (like many of my clients).
She opted to upgrade to my website refresh and handed off the project to me. I know exactly what to do to create resonating copy that speaks to her ideal client and weave in her backstory. I also make sure to create a dynamic professional presentation for her work.
I incorporated more of her beauty shots she was shy to post. Smiling pictures of yourself will always bring you more leads and clients - it builds trust.
Also incorporating stories about Leesa onto her website was a big game changer so that clients could get to know the "face behind the brand.”
By upgrading the layout, it is now optimized to engage readers and keep website visitors on her site longer (versus bouncing).
We also defined her design style - classical, transitional design using antique pieces or hand me downs. A lot of people have a new chapter, whether from health, divoirce or new job. A lot of changes could be happening but you want to create a home in your new house.
She loves antiques and mixing heirlooms on a budget (because let's face it when you're starting over it's rough). So her content would appeal to help those struggling Mom's with a life change coming up on a budget. How do you mix the old and new together?
Now that Leesa was clear on her target audience, her niche, her inner designer - so much made sense as to what content to start creating for social media.
Her Website Refresh truly represents her new brand and vibe to attract the right clients!
I worked with Amanda to create a gorgeous new site that reflected her unique brand and personality, clearly communicated her services, and encouraged email subscriptions.
Not only is it beautiful and professional but high converting + strategic.
The Results + TRANSFORMATION
The before and after speaks for itself! We completely transformed the feel and vibe of Leesa’s website and Instagram account so that it feels more personable, and on brand.
She now has:
Complete clarity about WHO she is as a designer
A CLEAR niche and defined design style
PROFESSIONAL graphics that attracts clients
Elevated IG strategy to stop the scroll
ENHANCED Website that portrays her professionalism.
The IG + Website bundle gave Leesa clarity on her brand and how to appeal to dream clients. The website refresh took the stress off her back and allowed me to transform her website for greater conversions.
After working together, her message is CLEAR, REFRESHED, + ATTRACTING her dream clients.
With the VIP intensive, + Website Refresh - she is KILLING IT!
As a graphic designer, I'm heavily trained in Adobe software, but I know my clients and my design peers prefer canva. This made it super easy for her to get the files and be able to edit, tweak, and expand on them. She's now equipped with everything she needs to succeed!
After working together, her message is CLEAR, REFRESHED, + ATTRACTING her true dream clients that align with her.
Client Love + TESTIMONIAL
“Amanda is so knowledgeable. She did a phenomenal job revamping my website! Thank you Amanda for your mentoring and guidance. I feel like after our audit I now have a better understanding why my website wasn't working as well as I hope, and I now have a plan to not only revamp it, but to drive more traffic to it. But after seeing the to do list I'm glad you can implement the changes for me. Everything turned out beautifully. I'm so excited!"
CTA
Are you an interior designer / eDesigner struggling to land clients + projects?
Do you need to refresh your branding so that it works FOR you and attracts the clients you LOVE working with?
Do you feel stuck in your business + need an eDesign EXPERT to help TRANSFORM ‘hobby’ into a thriving eDesigning biz you love?
Co written by Kristin Overly | www.kristinoverly.com