top of page
  • Writer's pictureAmandork

The Newbie: Branding Refresh for the NEW Interior Designer + eDesigner

Check Out Vanessa's Transformation! From dull DIY branding, to professional, eye-catching, scroll stopping branding that shows off her business’s unique style and personality. Vanessa was a 'best-kept secret' in her niche. Now her dream clients see her as the best designer of Victorian style interiors.


Meet Vanessa

Foster Decor Consulting Testimonial | Brand Designer & Marketing Mentor for Interior Designers and eDesigners

When I met Vanessa, she was just starting her eDesign biz. She was DIY-ing it all and burnt out doing everything herself from her branding, website, to social media - which were a bit of a mess. But she had mad skills and was into Victorian-style designs, helping people transform their homes into modern-meets-Victorian beauties with an edge!

Her branding didn't match her vibe. It was too loud and not only did it not show her unique style, but repelled her clients as well. She didn't have a consistent look, which made it hard for the clients she really wanted to find her.

PRO TIP: Your branding should be consistent throughout all your channels. From your social media, website, branding, graphics - your business should tell a unique story through your branding. This helps to build a recognizable brand across all your platforms for better marketing.


What Vanessa Needed

Brand Design & Instagram Strategy for Interior Designers and eDesigners

Vanessa was struggling with setting up her biz, so she came to me for help from one of our shared interior design Facebook groups. We needed to get to the heart of who she was as a designer to create a brand that totally rocks! She wanted to show off her own unique style and tell her story through her biz.

I recommended Vanessa my VIP Intensive to audit her Instagram + Website (to set-her business up for success + cover both platforms), with professional BRANDING + WEBSITE guidance (so that she could market like a pro versus winging it!)

During our 1:1 intensive I helped Vanessa nail down:

  • Who her dream client was ✔️ We figured important traits of her the people she most wanted to work with, like their interests, needs, and problems.

  • What her design style was ✔️ Defining a specific design style helped us attract the clients who would be interested in the aesthetics that she enjoys working in/with the most.

  • And her desired niche was ✔️ If you want everyone to like you, your marketing will flop. That's why we honed in on a CUSTOM niche that's perfect for her true ideal client. This way, she can talk their language and really make a connection to a specific target audience.


What I Did to Transform Her Brand

Website design for Interior Designers and eDesigners

When Vanessa and I chatted, she told me all about how much she adores Victorian style and edginess. I took that intel and used it to refresh her brand in the right way without being too bold (her current struggle). I made a softer elevated color palette (before it was loud and too distracting). Also having consistent font styles (versus random ones with bold, italics and underlined). I even repurposed her skull logo that captured the essence of her brand but in a more approachable way that felt professional. Vanessa is one-of-a-kind, and that's something to celebrate and show off to attract her tribe! We ditched her old screen name and gave her a legit business name. We also changed up her headshot to show off her cool tattoos and let her audience see the face behind the biz. It's all about showcasing the real you. But that's not all. We also came up with a clear Instagram strategy so Vanessa can rock her marketing game and attract those dream clients who vibe with her unique style.



Website design and development for Interior Designers and eDesigners

Vanessa went from ‘winging it’ to SLAYING IT and has completely transformed her

brand from drab to FAB.

By investing in herself and her business, she now has:

  • ✔️ Complete clarity about WHO she is as a designer

  • ✔️ A CLEAR niche and defined design style

  • ✔️ PROFESSIONAL branding that attracts clients TO her

  • ✔️ Elevated INSTAGRAM that stops the scroll

  • ✔️ LEVELED-UP Website that portrays her professionalism

Let me tell you about my girl Vanessa. We had a great time during our 1:1 session and she discovered her true self and brand. I seriously loved working with her and helping her unleash her unique brand identity. Now her message is totally clear and her dream clients are banging down her door. Vanessa's totally focused and confident online now!



Foster Decor Consulting Client Testimonial | Website Design & Branding for Interior Designers and eDesigners

"Working with Amanda has been amazing. Can't say enough good things about her mad skills! She's a terrific human being and really tailors everything according to your needs, hopes and dreams! She's so fun to work with and we have a lot of laughs on our zoom sessions! She took the time to really get to know me and help me define my brand.

She refreshed my website so that it reflects my personality. She also helped get clarity on my Instagram and give me tips how to improve and get more ideal clients. And now looks more professional to fix my style. She has given me so many valuable tips when it comes to my business, IG and website! I'm so thankful for her expert advice and I can't wait for our follow-up appointments but she's become a dear friend!"



Ok my fellow interior eDesign peers - you're next! Are you ready to completely TRANSFORM your interior design + eDesign business into something truly unstoppable? I think it's time and well overdue.

Let’s work together to turn your biz into ‘just getting by’ into ‘absolutely SLAYING it’ with a 1:1 consultation! Ready to get started? Let's do a 1:1 consultation and turn your biz from just getting by to absolutely killing it!

Stop procrastinating and get the help you need to flip your biz into something you actually LOVE that attracts PROFITS not crickets ;)

Co written by Kristin Overly |


bottom of page