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  • Writer's pictureAmandork

From Amataeur Status to Novice! How Branding Can Transform the Look and Feel of Your Business!

Jamie | Jamie Cabinet Nerd: Jamie’s content was all over the place. Random memes, lots of different templates and designs, making it hard for ideal clients to find her. But with some clarity, 1:1 guidance, and much needed branding upgrades, Jamie’s business did a complete 180!

Check out her amazing website, + branding transformation inside!

Service: VIP Intensive Bundle, Branding Package, + Website Makeover

Keyword: Marketing design for interior designers + eDesigners


MEET Jamie (before)

I first met Jamie when she participated in one of my design challenges and we really hit it off with a similar sense of humor. I wanted to work with her for a while but she was hesitant. She didn’t understand how “having prettier graphics could get her clients.”

Though she had a great skill set and experience for her business, her online presence was lacking in a few key areas... well all areas. Her content was all over the place with random meme’s, lots of different templates and designs. Confusing messaging. Pretty much shot gunning out whatever she could.

I know I could help elevate not only her Instagram, but her website as well through my mentoring for clarity in her business - not just pretty graphics. There is a huge difference between that and strategic + professional marketing.


Jamie was struggling to convert clients. Perspective clients were landing on her content and website, but bouncing right away as the graphics and messaging was repelling them.

She also struggled to define WHO she was as well as her target audience was and how to curate content for that specific audience that lights her up.

And though she had some branding, it wasn’t clearly depicting her unique personality and she needed help to refresh her branding so it better matched her business and felt more authentic to her in a positive light (versus the negative driving clients away).


What Monica NEEDED

Jamie needed a little bit of this and a little bit of that. She needed support with revamping her presence on Instagram, upgrading her website for conversions, and refreshed branding that better depicted her personal brand.

I recommended Jamie for all three of my specialized eDesign services:

  • VIP Intensive Bundle: To upgrade her current strategy + feed so that it aligns with her goals.

  • Branding + Graphics: Refreshed branding that aligns with her new strategy and makes it easier for potential clients to find her on social media.

  • Website Makeover: To transform her so-so website into a magnet for dream clients.

By having the 1:1 intensive and elevated her branding - she would finally bring a new level of sophistication + professionalism to her business and attract her dream clients.


What I Did to TRANSFORM Her Brand

I wanted to show Jamie the VALUE of my 1:1 intensive sessions. It's so much more than graphics. We really dug deep into her business and how she was all over the board, speaking to too many people, no focus, no target audience, no design style niche.

I was able to audit both her IG + Website for her to understand how people were landing on her content BUT bouncing right off. We were able to flesh out a game plan and create a stronger foundation for her process, inner designer, and true ideal client.

This brought so much clarity to now drip down to everything else. She was a kitchen designer that HATED working with homeowner clients. We uncovered her true ideal client - partnering with interior designer peers.

I was honored to level up her branding. She had a very unique style she wanted to capture. It was important to have a dark and moody feel that felt feminine. I incorporated her love of purple into her brand, and made it feel more modern and fresh versus dated.

Since graphic design isn't her forte, I was able to really bring her social media and vibrant branding some fresh life that her ideal client will love and gravitate to versus bounce.

With stronger headshots, sophisticated color palette, swoon worthy fonts + a clear message her Instagram + Website is now equipped to convert clients.



Jamie's brand and online presence went from amateur to novice and completely transformed the look and feel of her business.

With a complete rebrand, she now has an awesome-sauce logo, graphics, and brand board that reflects her unique modern style and personality. Her colors, fonts, and imagery are all cohesive and she now has a mood board to refer back to when creating content!

She also has a leveled-up website that matches her brand and caters to her people. With a refreshed layout, format, and design - it’s optimized to keep visitors on her website longer and convert.

Can you say upgrade!?

So to recap. By taking that step and working with an eDesign mentor (aka - me) Jamie’s business has completely transformed for the better and clearly depicts her unique business.

✨She now has a clearly defined target audience to cater to

✨She has beautiful + eye catching IG graphics to stop the scroll

✨A strategic and optimized website to filter prospect to

✨Authentic + professional branding that matches her biz

She is THRIVING and is continuing to grow her business every single day!

As a graphic designer, I'm heavily trained in Adobe software, but I know my clients and my design peers prefer canva. This made it super easy for her to get the files and be able to edit, tweak, and expand on them. She's now equipped with everything she needs to succeed!

After working together, her message is CLEAR, REFRESHED, + ATTRACTING her true dream clients that align with her.



“I'm confident and trust Amanda... Before diving deep with Amanda I was trying so hard to be different and creative. It was actually repelling clients. She taught me that business is about being clear + easy. I'm excited for a fresh start + new energy in my business. Things are starting to sink in. I'm confident and trust her! This was elevating and completely life-changing. What I thought I was doing versus what Amanda is actually doing."



Are you an interior designer / eDesigner struggling to land clients + projects?

Do you need to refresh your branding so that it works FOR you and attracts the clients you LOVE working with?

Do you feel stuck in your business + need an eDesign EXPERT to help TRANSFORM ‘hobby’ into a thriving eDesigning biz you love?

Schedule a FREE Discovery Call today! I’d love to talk with you and hear all about your business!

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