Peer-to-Peer Podcast Episode 10 | Brandi Lyn Interiors
- Amandork
- 3 days ago
- 4 min read
In this inspiring episode of the Peer-to-Peer Podcast, Amandork of Foster Decor Consulting sits down with Brandi Snowberger—now the creative force behind Brandi Lynn Interiors—to discuss her bold business transformation. From feeling stuck serving “everyone” to finding joy in designing elevated children’s spaces, Brandi’s journey is a masterclass in niching down, self-discovery, and the power of professional branding.
How It Started: From Hesitation to Inspiration
Brandi first discovered Amandork on Instagram, drawn in by relatable content and a vibrant online presence. While Amandork often connects with clients through Facebook and design groups, Brandi’s Instagram DM was a pleasant surprise—proof that an intentional social strategy works!
Brandi shared that she’d been toying with the idea of focusing on children’s spaces for a long time but struggled to take the leap. Tired of generic projects, she craved work that truly excited her. Enter Foster Decor Consulting, whose philosophy of “niching down to stand out” was exactly the push Brandi needed.
“I knew I needed help defining my direction. Amanda just got it—and she gave me the encouragement to finally go for it.”—Brandi Snowberger
The Turning Point: Edesign Boot Camp & VIP Intensive
At first, Brandi thought she just needed a new website and some fresh branding. But Amandork encouraged her to dig deeper: before you rebrand, you need to know who you’re serving and why. Brandi was skeptical about joining the Edesign Boot Camp, thinking she already knew the basics. But the process turned out to be transformative.
Through challenging worksheets and guided self-reflection, Brandi unearthed forgotten influences—like her grandfather’s architecture background and her family’s love for design. This deep dive wasn’t just about fonts and colors; it was about rediscovering her “why.”
“The boot camp was more than business—it was therapeutic. I connected my past experiences to my present goals, and that’s what led me to my niche.”—Brandi
Defining the Niche: Elevated Children’s Spaces
The real “aha” moment came as Brandi honed in on her signature style: colorful, fun, eclectic, and preppy, with a blend of traditional, modern, and vintage touches. She realized her passion lay in creating children’s spaces that felt sophisticated and unique—not your typical primary-colored playrooms.
This niche was a natural fit. With 20 years of experience as an elementary school teacher, Brandi could combine her love of design with her understanding of children’s needs—a marketing angle that set her apart.
“I wanted to create spaces that were joyful and imaginative—but also beautiful enough for the whole family to enjoy.”—Brandi
Building the Brand: Portfolio, Visuals, and Social Media
With her new direction clear, Brandi got to work building a portfolio that reflected her focus. She tackled three “thesis projects” in her own home: her daughter’s bedroom, her son’s bedroom, and a craft/play area. These DIY-heavy projects not only showcased her style but also helped her overcome procrastination.
Amandork emphasized the importance of professional photos and videos. Brandi braved a freezing photo shoot day and hired a videographer—efforts that paid off with stunning visuals for her website and social media.
“Professional visuals aren’t just pretty—they show clients you mean business and help you attract your dream projects.”—Amandork
Social Media Strategy: Progress Over Perfection
Brandi is a natural on camera, but like many of us, she sometimes felt pressure to create perfect content. Amandork encouraged her to focus on progress, not perfection, and to batch content for consistency. One of Brandi’s remixed Reels even brought in a wave of new followers!
They also brainstormed ways to engage both parents and children—like recording Zoom calls with kids, and creating a “design box” experience with a handwritten note for each child client.
Trends & Style: Grandmillennial Vibes
Brandi and Amandork geeked out over the resurgence of wallpaper, bold color, and the “grandmillennial” style—a layered, curated look that mixes vintage and modern. This aligns perfectly with Brandi’s aesthetic for children’s spaces: meaningful, playful, and timeless.
Lessons Learned & Advice for Others
Brandi’s advice for anyone considering a rebrand? Trust your gut, don’t be afraid to take risks, and be willing to do the work. She credits Amandork’s proactive coaching style for helping her feel supported every step of the way.
“Amanda doesn’t just tell you what to do—she helps you discover it for yourself. That’s what makes the transformation stick.”—Brandi
The Future: Standing Out & Giving Back
With her new brand, Brandi Lynn Interiors, Brandi is excited to continue involving children in the design process, create joyful spaces, and share her journey online. She’s already seeing the impact: more inquiries from her ideal clients, supportive family and kids, and a renewed sense of purpose.
Amandork is confident Brandi’s work will soon be featured in major publications—and we couldn’t agree more!
Connect with Brandi Lynn Interiors
Instagram & Facebook: @brandilyninteriors
Website: brandilyninteriors.com
Ready to find your own niche or refresh your brand?
Foster Decor Consulting offers the same transformative boot camp and coaching that helped Brandi take her business to the next level. Reach out to start your own journey!
Special thanks to Brandi Snowberger for sharing her story, and to all our listeners for supporting creative entrepreneurs! Stay tuned for more peer-to-peer inspiration.
Want to be featured on the Peer-to-Peer Podcast? Contact Foster Decor Consulting to share your story!
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Are you an interior designer / eDesigner struggling to land clients + projects?
Do you need to refresh your branding so that it works FOR you and attracts the clients you LOVE working with?
Do you feel stuck in your business + need an eDesign EXPERT to help TRANSFORM ‘hobby’ into a thriving eDesigning biz you love?
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