Seasoned Interior Designer: Marketing Design Upgrade
Client Project | Nest Home: Julie was ready for a new chapter and wanted to revitalize her brand identity and make it more her own. She was at a loss brainstorming and needed an outside perspective.
Service: Branding Refresh, Website Makeover, IG Intensive
Keyword: Marketing design for interior designers + eDesigners
MEET Julie (before)
Julie was headed into a new chapter with her business partner leaving. She saw that her brand no longer represented her as her partner handled more of the graphics.
She wanted to revitalize her brand identity and make it more of her own. She was excited to go in a new direction.
Julie's STRUGGLE
Like most of my clients, she was speaking to multiple audience types which made it hard for her to connect with dream clients - empty nesters.
By being more specific on your social media and your website (when you're really honest with yourself) you can reel in more ideal clients instead of a scarcity mindset.
She also needed a refreshed look to depict her new business without her partner. Updating her logo and branding was a necessity.
What Julie NEEDED
Julie needed 1:1 support to brainstorm new design style, branding, and website layout because she was honest with me and herself and finally said "I am NOT a graphic designer!" And that's ok. You don't have to be a graphic designer on top of everything else.
Getting the outside perspective can do wonders for your business. You're working with a designer who is not only helping you create a brand that reflects your vision but also someone who can offer insight into how to make that vision come to life.
What I Did to TRANSFORM Her Brand
Her love of neutrals and eclectic "use what you have" style mixing old and new was the perfect direction for her new business.
By having a target audience, everything in her brand has more clarity. She's able to create packages and offers specifically for her type of client. As I always say, you are not just a designer, you're also their problem solver. People don't want to pay you to create a pretty mood board - they want to pay you to solve their problems.
Since Julie has a love of neutrals we worked together to create a color palette that she's super excited about that feels very her while appealing to her audience.
Since her name is NEST we redesigned her logo to make the nest a hodgepodge of things since she loves working with what people already have in their home. This was personal to her and made it more authentic. The gold brings in a lot of elegance to her brand since she wants to appeal to high ticket clients.
With stronger headshots, sophisticated color palette, swoon worthy fonts + a clear message her Instagram + Website is now equipped to convert clients.
The Results + TRANSFORMATION
With the help of my 1:1 she now has a cohesive graphic kit to get her up and running. Beautiful and elegant logos that are cohesive with her updated social media, Instagram posts and matching stories, cover highlights, business cards and more!
✔️PROFESSIONAL branding that attracts clients
✔️ELEVATED IG graphics to stop the scroll
✔️TARGET AUDIENCE to specifically cater to.
As a graphic designer, I'm heavily trained in Adobe software, but I know my clients and my design peers prefer canva. This made it super easy for her to get the files and be able to edit, tweak, and expand on them.
She's excited to get online and comfortable with technology (since she prefers writing everything by hand). She's now equipped with everything she needs to succeed for her new business chapter!
After working together, her message is CLEAR, REFRESHED, + ATTRACTING her true dream clients that align with her.
Client Love + TESTIMONIAL
"Amanda went above + beyond to help me. It was a difficult process for me because I wasn't sure what I wanted. But she never gave up on me + was determined to elevate my brand. She took it as far as she could. I appreciate her willingness to define the project when there wasn't a lot of help on my part. Even at times of frustration she was very professional, kind and communicative.
The 1:1 opened my eyes to what I'm lacking by not marketing myself online. With a new chapter and a partner leaving, I'm excited to create something different. The branding package was so comprehensive covering all the missing puzzle pieces for my business (I prefer hand written so I'm getting there). I'm grateful it's done in Canva so I can easily edit things myself. I appreciate her flexibility with meeting in the evenings to align with my schedule. I'm glad we could connect!"
CTA
Are you an interior designer / eDesigner struggling to land clients + projects?
Do you need to refresh your branding so that it works FOR you and attracts the clients you LOVE working with?
Do you feel stuck in your business + need an eDesign EXPERT to help TRANSFORM ‘hobby’ into a thriving eDesigning biz you love?
Schedule a FREE Discovery Call today! I’d love to talk with you and hear all about your business!