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  • Writer's pictureAmandork

When you Niche Down Your Interior Design Branding is CLEAR.

Check Out Ebony’s Transformation! From ‘eDesign hobby’ to ‘thriving career!’. You know what’s the secret ingredient is to stand out in the biz world as an interior designer or eDesigner? Yup, you guessed it right, a killer branding! It’s no secret that the competition out there is fierce, and if you want to succeed, ditch that vanilla branding and level up your game. That's exactly what Ebony was able to do by working with me on the core of her business, and creating new boho branding.


Meet Ebony

Client testimonials - Foster Decor Consulting - Branding & Marketing Mentoring for Interior Designers and eDesigners

She was the home decor superstar in the making! She had been daydreaming about turning her hobby into a full-blown biz and finally decided to take the plunge.

The only problem? She had NO idea where to start or what her niche was. Can you relate my peeps?

Ebony was a DIY pro, but she knew that if she wanted to be taken seriously, she needed to level up her game with a super cool and professional brand. That's where I came in - I helped her find her unique brand essence and turn her hobby into a money-making machine. Now she's slaying the decor game, and you can too!

Ebony was in a branding funk - her Insta-game was all over the place and her branding was anything but memorable. Her posts were a hot mess of random colors and haphazard themes that left her followers confused and her inbox empty.

She knew something had to change if she was going to be taken seriously in the biz world.

I showed her how to level up her branding game so she could FINALLY get the leads and clients she deserved.

Together, we ditched the chaos and embraced a more professional, consistent look that would make her brand unicorn status.

PRO TIP: Marketing designs help your business STAND-OUT from the crowd. Having custom + branded graphics will help you stay consistent marketing online!


What Ebony Needed...

Instagram feed redesign - Custom branding and graphics - Foster Decor Consulting - Branding & Marketing Mentoring for Interior Designers and eDesigners

After reviewing Ebony’s accounts, I recommended she invest in my VIP Intensive and the custom Branding Package.

✔️ In my VIP Intensive - we dive deep into the core of your brand nailing down your brand identity, niche, client avatar, and more. I knew this session would help Ebony find clarity on her brand identity so that we could create stronger branding that actually aligns with her business and target audience.

✔️ I also recommended that Ebony invest in the custom Branding Package so she could stay consistent across all her channels with elevated + professional graphics that are unique to help her stand out from her competitors in our saturated and growing market.

✔️ This service would also help Ebony clean up her Instagram feed, make it more professional, and draw clients to her - so she could start turning her hobby into a real-time business.


What I Did to Transform Her Brand

Instagram feed redesign - Custom branding and graphics -Foster Decor Consulting - Branding & Marketing Mentoring for Interior Designers and eDesigners

So Ebony came to me feeling like she was STUCK in the mud when it came to her home decor hobby.

She had the skills, she had the passion, but she just couldn't seem to get her biz off the ground. That's where I swooped in to save the day, you feel me? First off, her Instagram game was a RANDOM mess. She was all over the place, no consistent branding, and her audience didn't have a clue what she was all about. I mean, my girl had serious potential, but it was getting lost in the chaos of her posts. 👉So we got to work. We took her love of jungle boho design and ran with it. 👉We created custom graphics that screamed Ebony's brand from the rooftops.

👉We cleaned up her feed and added some branded highlight covers to show off her mad skills. And you know what? It worked like a charm and she looks like a true professional versus the amateur hobbyist. Now Ebony's got a clear Instagram strategy that's bringing in leads left and right. Her branding is on point, and she's attracting the DREAM clients she always wanted.



Instagram feed redesign - Custom branding and graphics -Foster Decor Consulting - Branding & Marketing Mentoring for Interior Designers and eDesigners

Ebony went from ‘hobby-ist’ to ‘professional AF’ and has transformed her business for the better. Not embarrassed of her account looking amateur, but CTUALLY Instagram confident now.

By investing in herself and her business, she now had:

  • ✔️ Complete clarity about WHO she is as a designer

  • ✔️ A CLEAR niche and defined design style

  • ✔️ PROFESSIONAL branding that attracts clients TO her

  • ✔️ Elevated INSTAGRAM that stops the scroll

  • ✔️ LEVELED-UP Website that portrays her professionalism

This 1:1 consultation was an eye-opener for Ebony, it helped her dive deep and discover what truly resonates with her work and the clients she wants to support. Armed with that knowledge, we created a magnetic and unforgettable brand that attracts the right unicorns - her dream clients, yo!

From a marketing perspective, it really helps to nail down these key elements. Having a mentor that has done it all and can elevate your business takes that off your plate.

After working together, her message was CLEAR, REFRESHED, + ATTRACTING her dream clients in her unique jungle boho niche!

Services Andrea invested in:

Eye-opening Business + Brand Clarity for Interior eDesigners. Invest in your custom roadmap, showing you how to make your vibrant brand stand out + bring in more dreamy clients online.

Elevated Branding + professional graphics that rock for Interior eDesigners Stop the scroll w/ custom branding that's uniquely YOU that attracts dream clients.



Testimonials - Foster Decor Consulting - Branding & Marketing Mentoring for Interior Designers and eDesigners

"As a social media newbie, I've valued the input from Amanda helping me to strengthen my branding and Insta game. I was lost and completely overwhelmed on where to even start. Having an extra set of eyes with specific guidance when it came to understanding what wasn't working with my account was so helpful. As a procrastinator, I needed accountability with deadlines to get me cracking!

Amanda went above and beyond to teach and support me with spot on advice. I'm already reaping the benefits. She helped me create a custom logo, defined a consistent color palette, and reviewed my IG account to ensure it was optimized for my audience. I now have a clear bio, a posting strategy with consistent colors and a cleaner feed with awesome new highlight covers. The one-on-one homework and feedback has me thinking so much differently when I post or create a real. I now have a professional look and feel so much more confident on the gram. I treat it now as a business - not a hobby."



If you want to make a GREAT first impression, professional branding is where it’s at!

If you’re looking to have this type of transformation to turn your ‘hobby’ into a big time business - I cannot wait to serve you!

Let’s work together and turn your biz from ‘DIY’’ to “Professional AF’

Co written by Kristin Overly |


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